AdHub

Reaching targeted audiences

AdHub was born as a solution to the problem of advertising on niche sites in New Zealand. The web provides unprecedented opportunities for great publishing of almost any niche you can imagine. Unfortunately this creates issues of scale for publishers trying to monetise their sites and advertisers trying to target niche audiences.

A group of online media veterans resolved to bridge the gap between niche publishers and advertisers by providing the hub for a network of quality sites they have common ownership in. The nucleus of the AdHub operation is borne of the experience its founders have over the last 10 years in the local online advertising industry.

AdHub actively invests in SEO, SEM and Online Media on behalf of our network. This helps us grow our sites and further increases the inventory and expertise we have to offer advertisers. We also provide web design services, which allows us to work harder for both advertisers and the publishers on our network to find unique, tailored approaches to advertising campaigns that return maximum ROI for all.

We provide all of these services in exchange for low moderate commission structures. This ensures our CPM, CPA and sponsorship rates are highly competitive by not pushing extra costs of sale into the mix.

Our Mission

• Reduce the cost of sale for publishers (lower commissions, a tangible sales force and more efficiencies)
• Provide awesome technology (our front end and back-end targeting solutions)
• Increase users to publisher sites
• Provide outstanding ROI for advertisers

IdeaHQ Involvement

IdeaHQ owns 80% of Adhub with the rest being held by APN Online. Adhub was set up in June 2008 and in May 2009 merged with Think Digital Media to create NZ's largest online sales network.

For more information see www.adhub.co.nz